THREATENED BY GLOBAL WARMING
Roots supports efforts to save polar bears
Muffled in its thick white fur and layers of fat, the polar bear may not look the type to be endangered easily. However, in its seemingly pristine Arctic environment, the bears are among the most threatened by global warming.
The polar bears in the Hudson Bay are unique in the Arctic because they fast for six to eight months of hibernation and rely on winter hunting for survival. Studies show the effects of global warming cause ice on the bay to melt at an average of three weeks earlier than in the mid-1970s. Longer ice-free periods during the Arctic summer leave polar bears stranded onshore for longer periods. The delay in freeze-up causes them to lose critical fat reserves affecting reproduction and the ability of pregnant females to produce enough milk for their cubs.
The fight against global warming has long been one of the main eco-awareness initiatives of Roots. In its latest such action, Roots will offer support to the Canadian Wildlife Federation in its efforts to save polar bears in a special CWF donation program.
As part of this, later in the holiday season, select Roots store windows aimed at young people will feature images of polar bears. Additionally, part of the proceeds from select Roots items will be donated toward the Federation’s efforts to save the bears.Found on the Arctic coasts and islands of the five countries around the North Pole - the United States (Alaska), Canada, Denmark (Greenland), Norway and Russia – are home to an estimated 20,000 polar bears.
Muffled in its thick white fur and layers of fat, the polar bear may not look the type to be endangered easily. However, in its seemingly pristine Arctic environment, the bears are among the most threatened by global warming.
The polar bears in the Hudson Bay are unique in the Arctic because they fast for six to eight months of hibernation and rely on winter hunting for survival. Studies show the effects of global warming cause ice on the bay to melt at an average of three weeks earlier than in the mid-1970s. Longer ice-free periods during the Arctic summer leave polar bears stranded onshore for longer periods. The delay in freeze-up causes them to lose critical fat reserves affecting reproduction and the ability of pregnant females to produce enough milk for their cubs.
The fight against global warming has long been one of the main eco-awareness initiatives of Roots. In its latest such action, Roots will offer support to the Canadian Wildlife Federation in its efforts to save polar bears in a special CWF donation program.
As part of this, later in the holiday season, select Roots store windows aimed at young people will feature images of polar bears. Additionally, part of the proceeds from select Roots items will be donated toward the Federation’s efforts to save the bears.Found on the Arctic coasts and islands of the five countries around the North Pole - the United States (Alaska), Canada, Denmark (Greenland), Norway and Russia – are home to an estimated 20,000 polar bears.
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