Monday, November 27, 2006

SHINING IN LA BELLE PROVINCE

Latest ‘MVP of the Month’ at the helm of Roots Centreville

Montreal has always had a special place at Roots. It’s where Roots opened its second store in December 1973 in the early days of the business. Since then, the brand has enjoyed great support and loyalty from Quebec customers.

The flagship store in the province is known as Roots Centreville, located in the heart of Montreal next to the well-known intersection of Peel and Ste. Catherine. It’s also the professional home of the latest Roots MVP of The Month Aran Pamplona, who has been the manager of the store since it opened in 1999.

Aran never seems to tire of her work, which includes sales, customer service, hiring, training, coaching, visuals, merchandising, motivating the staff, and resource protection in addition to assisting, when needed, Quebec Regional Director Ginette Fillion.

When you work as a manager in retail, your customers and staff count on you to be on every day. “After more than 20 years of retail experience,” says Aran, “the biggest challenge I find is retaining qualified staff. Most don’t plan a career in retail sales. It’s just a temporary stage in their working life.”

Not the case with Aran who seems to thrive in the retail environment. She joined Roots in early 1997 as the manager of a smaller store in Montreal after working as a store manager at Femme de Carrière (business attire for women) for seven years.

Born in the north of Spain, Aran and her family immigrated first to Boston in 1975 when she was a child. A year later, they moved to Canada. Today she lives in Montreal in an area called Le Plateau at the base of Mont Royal.

“It’s easy to explain why I’ve been committed to Roots for so many years,” says Aran, 41, whose first language is Spanish but is perfectly fluent in English and French. “It consists of three main reasons: the values that Roots represents, my great relationship with Ginette Fillion, and being able to communicate easily with [Roots Co-Founders] Don Green and Michael Budman.”

It all adds up to a winning combination.