Monday, November 27, 2006

THE RIGHT STUFF

Nothing beats initiative and positive energy

Last weekend, during the 4-day “Get Ready For Holiday” shopping event at Roots stores, many of the sales staff really got into the act. At the outlet store in Halifax, NS (Bayers Lake), the team was really excited about exceeding their sales goal.

To that end, Allison Leadley and Leigh Giffin stepped out into the cold and rainy evening in their warm Roots jackets and used their megaphone to announce to passersby that there was one hour left in the sale. Within 15 minutes, the store was packed again. As a result of their initiative, their store generated several thousand dollars more in sales in the final half hour, easily surpassing its sales target.