MAKING IT MORE CONVENIENT
Helping to spread an important environmental warning, Roots to stock An Inconvenient Truth in its stores
As part of its continuing support of the fight against global warming, many Roots stores will now carry DVDs of the documentary film An Inconvenient Truth. It focuses on former US Vice-President Al Gore and his efforts to draw attention to the alarming effects of global warming, and to find ways to resolve the problem.
The DVDs will hit select Roots stores in Canada later this month at the time of the film’s official nationwide release on DVD. Faisal Maju, Merchandise Manager, is coordinating the project with Paramount Classics, the official distributor of the film.
Produced by environmentalist (and friend of Roots) Laurie David, and directed by Davis Guggenheim, An Inconvenient Truth was released in cinemas earlier this year to great acclaim. At the time, select Roots stores gave away flyers and posters promoting the movie. Co-Founder Michael Budman has met Gore on several occasions in connection with the latter’s work for the environment.
Roots has been actively involved in the campaign against global warming. It supports the Canadian Wildlife Federation’s eco-friendly efforts to save polar bears facing extinction due to increasing global warming. In addition, Roots stores also sell the ‘Stop Global Warming’ special leather bracelets produced at the company’s factory in Toronto, proceeds from which go to a special Stop Global Warming fund. The DVD sell for $26.95.
As part of its continuing support of the fight against global warming, many Roots stores will now carry DVDs of the documentary film An Inconvenient Truth. It focuses on former US Vice-President Al Gore and his efforts to draw attention to the alarming effects of global warming, and to find ways to resolve the problem.
The DVDs will hit select Roots stores in Canada later this month at the time of the film’s official nationwide release on DVD. Faisal Maju, Merchandise Manager, is coordinating the project with Paramount Classics, the official distributor of the film.
Produced by environmentalist (and friend of Roots) Laurie David, and directed by Davis Guggenheim, An Inconvenient Truth was released in cinemas earlier this year to great acclaim. At the time, select Roots stores gave away flyers and posters promoting the movie. Co-Founder Michael Budman has met Gore on several occasions in connection with the latter’s work for the environment.
Roots has been actively involved in the campaign against global warming. It supports the Canadian Wildlife Federation’s eco-friendly efforts to save polar bears facing extinction due to increasing global warming. In addition, Roots stores also sell the ‘Stop Global Warming’ special leather bracelets produced at the company’s factory in Toronto, proceeds from which go to a special Stop Global Warming fund. The DVD sell for $26.95.
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