Monday, November 27, 2006

IN A SUPPORTING ROLE

Roots makes cameo appearances on big and small screens

You never know where Roots will show up next. Film and TV directors have long been known to include characters wearing Roots in their productions. The tradition continues.

In the latest confirmed sighting, Roots apparel figures prominently in the new family movie Santa Clause 3: The Escape Clause. Mary Atzori, Leasing Assistant in the Wholesale Department, was surprised to see various elves wearing Roots scarves, hats and sweatshirts when she took her family to see the Disney comedy last weekend. She walked out of the movie theatre with her head high. “It was nice to see Roots apparel in this very enjoyable family movie,” says Mary. “It put a smile on my face.”

Directed by Michael Lembeck, Santa Clause 3: The Escape Clause is set in the North Pole where Santa (Tim Allen) tries to stop his mischievous rival Jack Frost (Martin Short) from taking over Christmas.

In addition to featuring Roots, the movie has another strong connection to Canada. It was partly filmed in British Colombia and Alberta.

Meanwhile, in another on-screen Roots sighting, this time on television, Roots appeared this week in an episode of the popular daytime soap Days of Our Lives. Bethany Peckham, Manager of the Roots store in Waterloo, Ontario, was watching the soap and happened to notice that one of the characters, Will Brady, was sporting the Fisher Puff Down Filled Vest.