GOOD BOOKS, GOOD LOOKS
Staff at Canada’s largest chain of bookstores styled by Roots
The next time you enter an Indigo, Chapters, or Coles bookstore, you might notice a certain Roots
influence. A few months ago, Indigo (which also owns Chapters and Coles) decided it was time for a new look for their staff. Heather Reisman, CEO of the company, contacted Roots in search of a stylish fresh approach to uniforms for in-store employees. She wanted her people to look and feel good in what they would be wearing and she knew Roots was the place to go. Indigo, Canada’s largest books retail chain, collaborated with Roots designers to develop stylish uniforms for its in-store staff.
Sen
ior Designer of Special Projects David Young and Associate Designer, Joanne Joseph came up with the solution, after working closely with staff from Indigo over the past few months. They developed vests made from knit rib fabric that feature the Chapters, Coles and Indigo logos and will be used by employees at all three stores.
David a
nd Joanne were assisted by Ling Chow, Product Manager, Special Projects, Karen Bryan-Kirkham, Technician, Special Projects, and Karen Fernes, Technician Manager. Joanna Iachetta, Account Manager in the Business-to-Business Department, coordinated the project.
Additionally, Lee Moderate and his team in the Wholesale Department and Bob Baker and his team at the Distribution Centre were instrumental in making the Roots-Indigo project come together in a timely and successful manner.
Founded in 1996, Indigo is today Canada’s largest books retail chain that has also become a trusted resource for music, gifts and literary events.
The next time you enter an Indigo, Chapters, or Coles bookstore, you might notice a certain Roots
influence. A few months ago, Indigo (which also owns Chapters and Coles) decided it was time for a new look for their staff. Heather Reisman, CEO of the company, contacted Roots in search of a stylish fresh approach to uniforms for in-store employees. She wanted her people to look and feel good in what they would be wearing and she knew Roots was the place to go. Indigo, Canada’s largest books retail chain, collaborated with Roots designers to develop stylish uniforms for its in-store staff.Sen
ior Designer of Special Projects David Young and Associate Designer, Joanne Joseph came up with the solution, after working closely with staff from Indigo over the past few months. They developed vests made from knit rib fabric that feature the Chapters, Coles and Indigo logos and will be used by employees at all three stores.David a
nd Joanne were assisted by Ling Chow, Product Manager, Special Projects, Karen Bryan-Kirkham, Technician, Special Projects, and Karen Fernes, Technician Manager. Joanna Iachetta, Account Manager in the Business-to-Business Department, coordinated the project.Additionally, Lee Moderate and his team in the Wholesale Department and Bob Baker and his team at the Distribution Centre were instrumental in making the Roots-Indigo project come together in a timely and successful manner.
Founded in 1996, Indigo is today Canada’s largest books retail chain that has also become a trusted resource for music, gifts and literary events.
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