GIFT GIVING MADE EASY
New catalogue features best of Roots products for the holiday season
Hot off the press in time for everyone's holiday gift giving list, the new Roots catalogue features a wealth of ideas for even the hardest-to-please among your friends and family. The beautifully illustrated 44 pages (printed on recycled paper) showcase items at different price levels for people of all ages - men, women, children and babies.
Designed by David Chang of Visual Communication, the catalogue offers a selection of the best of Roots apparel, accessories and leather items for the season. "A project like this inevitably involves countless details and visual challenges," says David, who was responsible for the entire look of the catalogue from concept to final production. "I was fortunate to have the seamless collaboration of key people at Roots who made working on this catalogue a pleasure."
Co-Founders Michael Budman and Don Green and their respective wives Diane Bald, Director of Roots Home, and Denyse Green, Director of Roots Yoga, selected the products to be featured along with Director of Design Nella Walker and the designers from the different departments. Senior Art Director Ilich Mejia coordinated the product photography.
"To ensure that it was fully up-to-date, we produced the catalogue in recent weeks in a very short frame," says Nella. "The project would not have been successful without the cooperation of many people at Roots. Every department has contributed and worked hand in hand to make this catalogue possible." Distribution of the catalogue will begin late next week. Copies will be given to customers in stores in addition to being inserted in the Globe and Mail in select areas of Canada. The catalogue will also be sent by post to customers on the Roots mailing list.
Hot off the press in time for everyone's holiday gift giving list, the new Roots catalogue features a wealth of ideas for even the hardest-to-please among your friends and family. The beautifully illustrated 44 pages (printed on recycled paper) showcase items at different price levels for people of all ages - men, women, children and babies.
Designed by David Chang of Visual Communication, the catalogue offers a selection of the best of Roots apparel, accessories and leather items for the season. "A project like this inevitably involves countless details and visual challenges," says David, who was responsible for the entire look of the catalogue from concept to final production. "I was fortunate to have the seamless collaboration of key people at Roots who made working on this catalogue a pleasure."
Co-Founders Michael Budman and Don Green and their respective wives Diane Bald, Director of Roots Home, and Denyse Green, Director of Roots Yoga, selected the products to be featured along with Director of Design Nella Walker and the designers from the different departments. Senior Art Director Ilich Mejia coordinated the product photography.
"To ensure that it was fully up-to-date, we produced the catalogue in recent weeks in a very short frame," says Nella. "The project would not have been successful without the cooperation of many people at Roots. Every department has contributed and worked hand in hand to make this catalogue possible." Distribution of the catalogue will begin late next week. Copies will be given to customers in stores in addition to being inserted in the Globe and Mail in select areas of Canada. The catalogue will also be sent by post to customers on the Roots mailing list.
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