OLYMPIC EXPRESSION

What’s behind the official logo for the next Summer Games

The official emblem of Beijing 2008, entitled "Chinese Seal-Dancing Beijing," combines the Chinese seal and the art of calligraphy with sporting features, transforming the elements into a human figure running forward and embracing triumph. The figure resembles the Chinese character "Jing", which stands for the name of the host city and represents a particularly significant Chinese style. The artwork embodies four messages: Chinese culture; the colour of red China; Beijing welcomes friends from all over the world; and to challenge the extreme and achieve perfection and promote the Olympic motto of "Citius, Altius, Fortius” (Faster, Higher, Stronger).