Monday, September 18, 2006

NEW AND NOTEWORTHY

A guide to just launched products at Roots.

THE RIGHT FIT
Echo Lake Jeans are the classic pant for every man

After receiving lukewarm responses to the last couple of men’s denim styles, Senior Designer of menswear Rita Shulman decided it was time for a change.

In effort to tone down designs some customers and staff felt were “too fashion forward,” Rita and the menswear design team chose to focus on simplicity and fit for their next denim pant. The result? Roots Echo Lake Jeans.

Already in stores, the Echo Lake Jeans add a classic twist to the current fashion denim line for men and are made from 100% cotton denim fabric. Featuring a clean, straight leg cut and simple back pockets with no extra, unnecessary details, the jeans are a staple in every man’s wardrobe, and are sure to flatter every body type.

“Our Design and Technical team (especially Rita and Senior Technician Margaret Marcysiak) have worked extremely hard on improving the fit of men’s jeans and the result is the Echo Lake Jeans,” says Martha Galora, Mens Merchandise Manager.

Roots Co-Founder Don Green, who wears the jeans, agrees: “The Echo Lake Jean has the best fit Roots has ever made.”

The jeans also come with a large classic leather patch on the back and are currently available in a medium-dark-coloured wash. More washes in this classic, pre-shrunk jean are expected to hit stores in upcoming fall months.

- Available in sizes 28-38 at all Roots stores in Canada and select stores in the US. Retail price: $88.

SHORTS FOR FALL?
Men’s fleece shorts stick around after summer

Although days are shorter and temperatures cooler, Roots continues to carry men’s fleece shorts in stores as part of their fall collection. Why? Because the short is still great for lounge wear around the house and it is light enough to use for working out. The fleece short is not just a summer item anymore.

Featuring side pockets, back zip pocket and classic Roots logo on the hem, the below-knee length shorts are made from cotton polyester fleece and come in various colours. The Jakeman Short, made in Canada, is now available in black and port, while the Long Beach Short is available in black and roadrunner.

These basic fit styles will be available throughout the year, with new colours arriving in stores as early as January.

- Jakeman Short, available in select Roots stores in sizes XS-XXL, retail price: $44.
- Long Beach Short, available in all Roots stores in Canada and select locations in USA in sizes XS-XXL, retail price: $44.