LIGHTS, CAMERA, APPAREL

Roots creates official merchandise for 2006 Toronto Film Festival

By now, after so many years, it's become a tradition of the Toronto International Film Festival (TIFF). For the 31st edition of TIFF, Roots is the official supplier of apparel for the annual event.

The limited edition merchandise - consisting of custom-designed T-shirts and caps for men and women - is now available in select Roots stores in the city including of course the flagship store on Bloor Street where many festival goers often visit.

The short-sleeved, white T-shirts feature the TIFF print logo on the front, and a Roots logo on the left sleeve. The TIFF print logo is blue on the men's shirt and purple on the women's. Both shirts are made of 100% cotton and feature basic crew necks.

The twill unisex baseball caps are also white and feature the TIFF print logo on the front.
All made in Canada, the TIFF items are available in Toronto (in addition to the Bloor St. store) at BCE Place, Roots Central, Queen St, The Lodge, St. Clair, and Roots Rosedale.
• Women's Film Festival T-Shirt, sizes XS-XL, retail price: $30; Men's Film Festival T-Shirt, sizes S-XXL, retail price: $30; BB TIFF Cap, one size, retail price: $35