KING CREATES GOOD VIBES

Performer makes a return appearance at Winnipeg by popular demand

Following the success of her first concert at the Roots store at Winnipeg’s St. Vital Centre two months ago, singer/songwriter Jodi King was invited back for a return engagement. Last week, she seemed right at home as she made beautiful sounds for customers and employees during a two-hour performance. She attracted a large crowd of all ages packing the store with people responding to the Winnipeg-born classical pianist and lyricist. It didn’t hurt that regular announcements about the concert were made on the mall intercom service directing shoppers toward the Roots store.

“Jodi King is an amazing performer and a great promoter of Roots,” says Store Manager Joseph Meissner. “She makes a point to talk about Roots items to the customers during her performances.”

Jodi’s energetic performances in the store are creating added interest in her music and led many customers to ask about her products. Later this year, Roots stores in Winnipeg and Toronto plan to sell Jodi’s soon-to-be-released first album and her personalized T-shirts, to be made by Roots.

Jodi is the latest among the many upcoming Canadian musicians that Roots has supported over the years. In the coming months, she’s also slated to perform in other Roots stores. Last spring, she sang at the Roots-sponsored Fashion Targets Breast Cancer event in Toronto at the flagship store on Bloor Street.