HITTING THE RIGHT NOTE

Roots seals Banff Bag deal with rock band Steely Dan

Not only are Roots bags currently a huge hit at the stores (see cover story), but they are proving increasingly popular in the entertainment industry. This week, following the custom orders for Roots bags in recent months for the tours of U2; The Rolling Stones; The Eagles; Crosby, Stills, Nash and Young, Roots provided leather bags to Steely Dan and their organization.

The order was timed to mark the end of the band’s highly successful concert tour that began two months ago. Formed in the early 1970s, Steely Dan is known for its distinctive blend of jazz, rock, R& B and pop, produced by its core members Walter Becker and Donald Fagen.

Roots shipped 45 Banff Bags to St. Louis, Missouri, the final stop on the band’s tour. The bags will be used as gifts for band members and the crew. Coordinated by Celso Afonseca of the Business-to-Business Department, the leather bags were made in the Roots leather factory in Toronto and come with the Steely Dan symbol and the Roots logo.