STATIONARY BUT GOING PLACES
Roots supports Race For Dignity in fight against AIDS
Since last weekend, Roots was actively involved in the 16th International AIDS Conference that wrapped up today in Toronto. Besides being a sponsor of the event and the official outfitter for volunteers and delegates, Roots donated products to the Race For Dignity bike-athon, organized in conjunction with the Conference by Dignitas International. The Toronto-based Dignitas International foundation is a medical humanitarian organization committed to fighting the global AIDS pandemic.
As part of this initiative, Roots supplied some 250 items including T-shirts, baseball caps and Eco-Bags for the event. The items were used as giveaways for the volunteers who helped organize a 65-hour stationary bike-athon at Dundas Square to raise funds for Dignitas’ work. The bike tournament was held during the first four days of the week-long AIDS conference.
Race for Dignity was established by an HIV positive Canadian, Scott Simpson, with the aim of cycling across Africa to raise awareness of the life-threatening disease. Simpson, who could not complete his bike trip due to bad health, also wanted to raise funds for access to Anti-retroviral (ARV) medication for those afflicted with AIDS.
The goal of the current Race for Dignity campaign is to continue Scott’s race by having cyclists complete 13,000 km (the distance across Africa) on stationary bikes.
ROOTS IN A GIFT BAG
In addition to being a sponsor and official outfitter at this week's AIDS Conference in Toronto, Roots also contributed to gift bags for a special group of 50 women taking part in the Conference. The delegation was comprised of sex workers from around the world who were brought to the event to talk about safe sex and AIDS. Roots gave each of these women a bottle of the Roots Spirit fragrance and a Roots Yoga tank top.
Since last weekend, Roots was actively involved in the 16th International AIDS Conference that wrapped up today in Toronto. Besides being a sponsor of the event and the official outfitter for volunteers and delegates, Roots donated products to the Race For Dignity bike-athon, organized in conjunction with the Conference by Dignitas International. The Toronto-based Dignitas International foundation is a medical humanitarian organization committed to fighting the global AIDS pandemic.
As part of this initiative, Roots supplied some 250 items including T-shirts, baseball caps and Eco-Bags for the event. The items were used as giveaways for the volunteers who helped organize a 65-hour stationary bike-athon at Dundas Square to raise funds for Dignitas’ work. The bike tournament was held during the first four days of the week-long AIDS conference.
Race for Dignity was established by an HIV positive Canadian, Scott Simpson, with the aim of cycling across Africa to raise awareness of the life-threatening disease. Simpson, who could not complete his bike trip due to bad health, also wanted to raise funds for access to Anti-retroviral (ARV) medication for those afflicted with AIDS.
The goal of the current Race for Dignity campaign is to continue Scott’s race by having cyclists complete 13,000 km (the distance across Africa) on stationary bikes.
ROOTS IN A GIFT BAG
In addition to being a sponsor and official outfitter at this week's AIDS Conference in Toronto, Roots also contributed to gift bags for a special group of 50 women taking part in the Conference. The delegation was comprised of sex workers from around the world who were brought to the event to talk about safe sex and AIDS. Roots gave each of these women a bottle of the Roots Spirit fragrance and a Roots Yoga tank top.
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