THE SPIRIT OF ROOTS
Just launched fragrance for men off to a srong start
This week marked the launch of the newest addition to the Roots fragrance family: Roots Spirit Man. A fresh, aquatic scent developed and distributed by Coty Inc., Roots Spirit joins the three existing Roots fragrance lines: Roots For Her; Roots for Him; and Roots Spirit Woman.
Canadian Olympic Gold Medalist in kayaking Adam van Koeverden, who is sponsored by Roots, will be starring in the advertising and promotional campaign for Roots Spirit alongside model Lauren Vanhoosear.
“Roots is a brand that I can easily relate to,” says Adam. “It has always embodied Canadian athletic spirit and strength of personal character, and the new Roots scent is no exception.”
The Roots Spirit Man packaging is as smooth and clean as the fragrance within. The bottle is square and modern while the external platinum and charcoal gray packaging provides a strong, masculine interpretation of Roots Spirit Woman.
“The initial reaction to Roots Spirit Man has been extremely positive,” says Jarar Kazmi, Director, Merchandise Purchasing and Flow, who coordinated the project on the Roots side with Rebecca Fernando, Merchandise Manager and Planner, Accessories. “This new fragrance is true to the aspects of Roots that people have come to know and appreciate. It’s a great addition to the Roots product mix.”
Along with the launch of the new fragrance, Roots is also re-introducing an assortment of additional Roots fragrances to select stores across Canada. In addition Coty representatives will be providing in-store training to sales associates in certain stores, and handing out testers to customers. – Sarah Foster
Roots Spirit Man collection will be available at select Roots stores across Canada, and also at Sears, The Bay, and major drug stores. Retail price: 30 ml Eau de toilette $30.
This week marked the launch of the newest addition to the Roots fragrance family: Roots Spirit Man. A fresh, aquatic scent developed and distributed by Coty Inc., Roots Spirit joins the three existing Roots fragrance lines: Roots For Her; Roots for Him; and Roots Spirit Woman.Canadian Olympic Gold Medalist in kayaking Adam van Koeverden, who is sponsored by Roots, will be starring in the advertising and promotional campaign for Roots Spirit alongside model Lauren Vanhoosear.
“Roots is a brand that I can easily relate to,” says Adam. “It has always embodied Canadian athletic spirit and strength of personal character, and the new Roots scent is no exception.”
The Roots Spirit Man packaging is as smooth and clean as the fragrance within. The bottle is square and modern while the external platinum and charcoal gray packaging provides a strong, masculine interpretation of Roots Spirit Woman.
“The initial reaction to Roots Spirit Man has been extremely positive,” says Jarar Kazmi, Director, Merchandise Purchasing and Flow, who coordinated the project on the Roots side with Rebecca Fernando, Merchandise Manager and Planner, Accessories. “This new fragrance is true to the aspects of Roots that people have come to know and appreciate. It’s a great addition to the Roots product mix.”
Along with the launch of the new fragrance, Roots is also re-introducing an assortment of additional Roots fragrances to select stores across Canada. In addition Coty representatives will be providing in-store training to sales associates in certain stores, and handing out testers to customers. – Sarah Foster
Roots Spirit Man collection will be available at select Roots stores across Canada, and also at Sears, The Bay, and major drug stores. Retail price: 30 ml Eau de toilette $30.
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