SMARTENING UP
Two iconic names in Canadian business join forces on special promotion
Reflecting the great synergy between two major Canadian brands, Roots and Indigo Books and Music have teamed up together for a nationwide cross-promotional campaign that will be running for the next month. Called “Smarten Up,” the initiative is designed to encourage reading and Canadian literature.
As part of the campaign, all Roots customers that spend $75 or more will receive a $10 Indigo Gift Card which can also be used at Chapters and Coles bookstores in Canada. This went into effect last weekend. Staff at Roots stores who have been promoting this new initiative report that customers appreciate the Indigo gift card and intend to take advantage of it.
Starting next Friday, every- one who makes a purchase at Indigo, Chapters, or Coles will receive a one-time use 15% Roots discount card.
“This promotion is another great example of how our Roots team can work together and be creative while meeting tight deadlines,” says Barb Palmegiani, Vice-President, Finance, who coordinated the project on the Roots side along with Raymond Perkins, Director of PR/Special Events, James Connell, Director of E-commerce and Digital Marketing, Pauline Landriault, Director of Visual Planning and Store Development. “This project highlights how well we work with Indigo, and the great fit and synergy between the two companies. It’s really a win-win for all sides including the customers. Hopefully, there will be many other such initiatives in the future.”
In addition to the gift cards, participants can also log onto roots.com and enter the ‘Smarten Up’ contest online for a chance to win various prizes including a Roots wardrobe, a Canadian library from McClelland & Stewart, a holiday with Via Rail and Fairmont Hotels, and signed copies of Noah Richler’s new literary atlas This is My Country, What’s Yours?
It’s little surprise Roots and Indigo have teamed up on this initiative. Both leaders in their respective fields, they share common values for better living and promote great style and superb ideas. Both stand for an active, healthy lifestyle. Both have long promoted reading and literacy.
Reflecting the great synergy between two major Canadian brands, Roots and Indigo Books and Music have teamed up together for a nationwide cross-promotional campaign that will be running for the next month. Called “Smarten Up,” the initiative is designed to encourage reading and Canadian literature.As part of the campaign, all Roots customers that spend $75 or more will receive a $10 Indigo Gift Card which can also be used at Chapters and Coles bookstores in Canada. This went into effect last weekend. Staff at Roots stores who have been promoting this new initiative report that customers appreciate the Indigo gift card and intend to take advantage of it.
Starting next Friday, every- one who makes a purchase at Indigo, Chapters, or Coles will receive a one-time use 15% Roots discount card.
“This promotion is another great example of how our Roots team can work together and be creative while meeting tight deadlines,” says Barb Palmegiani, Vice-President, Finance, who coordinated the project on the Roots side along with Raymond Perkins, Director of PR/Special Events, James Connell, Director of E-commerce and Digital Marketing, Pauline Landriault, Director of Visual Planning and Store Development. “This project highlights how well we work with Indigo, and the great fit and synergy between the two companies. It’s really a win-win for all sides including the customers. Hopefully, there will be many other such initiatives in the future.”
In addition to the gift cards, participants can also log onto roots.com and enter the ‘Smarten Up’ contest online for a chance to win various prizes including a Roots wardrobe, a Canadian library from McClelland & Stewart, a holiday with Via Rail and Fairmont Hotels, and signed copies of Noah Richler’s new literary atlas This is My Country, What’s Yours?
It’s little surprise Roots and Indigo have teamed up on this initiative. Both leaders in their respective fields, they share common values for better living and promote great style and superb ideas. Both stand for an active, healthy lifestyle. Both have long promoted reading and literacy.
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