THE NUMBERS # 2
In the beginning...
It may have seemed a rather inauspicious debut for a new enterprise but it ultimately proved anything but. On August 15, 1973, when the original Roots store first opened for business on Toronto’s Yonge Street, it was stocked only with negative heel shoes.
By the time the day was out, a total of seven pairs of shoes had been sold. Each was priced at $35. Within a matter of weeks, customers would be lining up outside the store waiting to buy a pair of Roots shoes.
It may have seemed a rather inauspicious debut for a new enterprise but it ultimately proved anything but. On August 15, 1973, when the original Roots store first opened for business on Toronto’s Yonge Street, it was stocked only with negative heel shoes.
By the time the day was out, a total of seven pairs of shoes had been sold. Each was priced at $35. Within a matter of weeks, customers would be lining up outside the store waiting to buy a pair of Roots shoes.
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