NOTHING LIKE A GREAT BOOK

Roots and Indigo come together to promote reading and other good things

Later this month, Roots and Indigo Bookstores will team up for a major cross-promotional Canada-wide campaign. Set to begin on August 21, the month-long “Smarten Up” initiative will encourage reading and promote Canadian literature. It will also help officially launch the Roots Canadian on-line store and on-line Campfire Community section.

As part of this promotion, Roots customers will receive a complimentary $10 Indigo Bookstores gift card when they purchase items worth $75 or more (before tax) at any Roots store. The gift card can be redeemed at any Indigo, Chapters or Coles store in Canada.

The campaign runs in conjunction with the soon-to-launch Roots Back to School sweat promotion and a special initiative involving Noah Richler’s new book featuring Canadian writers entitled This Is My Country, What’s Yours? The aim of these actions is in part to further literacy, something that Roots has long promoted.

In addition, shoppers can also log on to roots.com to enter an on-line contest where they can visit the upcoming Campfire Community section and win prizes that include a trip on Via Rail, a Roots shopping spree and Canada-related books from Indigo.

In a parallel campaign, customers at Indigo, Chapters and Coles bookstores will receive 15% off Roots discount cards redeemable at Roots stores, outlets and online at roots.com.