MOVIE FOLKS UNSCRIPTED AT ROOTS
Roots store to be set/studio for AOL Moviefone’s on-line interview show during film festival
As Toronto gears up for its annual September celebration of film, Roots is preparing to host a series of special events connected to the 31st Toronto International Film Festival. Ideally situated next to where festival goers congregate, the Roots flagship store at 100 Bloor Street West will be a central focal point and meeting spot during the cinema extravaganza that runs from Sept. 7-16.
The celebrity quotient will be especially high on the second floor of the store (from the men’s
leather department to the window) which will be converted into a set/studio for AOL Moviefone’s Unscripted. An online show, it features movie stars, directors and other celebrities interviewing each other without the presence of a formal host.
Over a four-day period starting Sept. 8, some 30 prominent actors will grill one another for the program that will be aired on the AOL website.
Celebrities appearing on the show will also receive Roots-related give-aways.
Additionally, AOL has chosen the Roots store as the venue for a private party on September 10 for their company executives and various celebrities.
As Toronto gears up for its annual September celebration of film, Roots is preparing to host a series of special events connected to the 31st Toronto International Film Festival. Ideally situated next to where festival goers congregate, the Roots flagship store at 100 Bloor Street West will be a central focal point and meeting spot during the cinema extravaganza that runs from Sept. 7-16.
The celebrity quotient will be especially high on the second floor of the store (from the men’s
leather department to the window) which will be converted into a set/studio for AOL Moviefone’s Unscripted. An online show, it features movie stars, directors and other celebrities interviewing each other without the presence of a formal host.Over a four-day period starting Sept. 8, some 30 prominent actors will grill one another for the program that will be aired on the AOL website.
Celebrities appearing on the show will also receive Roots-related give-aways.Additionally, AOL has chosen the Roots store as the venue for a private party on September 10 for their company executives and various celebrities.
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