LOOKING GOOD

Dressed in Roots, beauty contestant awarded 'Most Photogenic' prize

You never know what Roots will get in volved in next when it comes to helping people. Recently, a young lady in London, Ontario contacted her local Roots store with a request to Manager Phil Papadopoulos for assistance. A few weeks earlier, Simin Bagheri had won the title of Miss London 2006 and was one of 30 finalists competing for the title of Miss World Canada and wanted to know if Roots would sponsor her apparel.

With the approval of Field Business Manager Sanjiv Khanna, Phil, along with Assistant Store Manager Melanie Cole, outfitted Simin from head to toe in Roots Yoga and other products for the athletic portions of the event held in Toronto. Although she did not win the crown, Simin did receive the Miss World Canada Photogenic Award.

"I am grateful for your generous sponsorship which aided me in preparation and participation in the Miss World competition," Simin wrote to Roots a few days after the event. "I would not have been able to succeed with your help."

In the lead-up to the event, Simin raised several thousand dollars for charity. Born in Dubai, United Arab Emirates, Simin, 21, moved to Canada in 1993. She currently lives in London and attends the University of Western Ontario.