IN THE SPOTLIGHT
The Roots Lounge is sure to be a popular address for celebs during film festival
True to its longtime support of the Toronto International Film Festival, Roots will be well represented at the upcoming 10-day cultural event. As part of the Roots involvement in the festival early next month, the flagship store on Bloor Street will be the temporary home to various media initiatives and entertainment figures. The main focus will be the Roots Lounge, which the popular CTV entertainment news show eTalk will use for taping many celebrity interviews during the festival.
The Roots Lounge will be set up on the front part of the second floor of 100 Bloor Street and will be equipped with a bar, a DJ and a photo booth. Hosted by Ben Mulroney, eTalk airs three times daily on weekdays. Besides eTalk, CTV will also broadcast highlights from the interviews on its other media outlets including MTV and CTV Web.
The Lounge will also be used by the UK-based celeb-magazine Hello! which is launching a new weekly Canadian edition at the festival. The photographs shot at the booth will figure prominently in Hello!
To kick off the Lounge and their various festival-related activities, Roots, eTalk and Hello! are staging a lunchtime outdoor concert just behind 100 Bloor Street in the park on Belair St. on Sept. 7.
True to its longtime support of the Toronto International Film Festival, Roots will be well represented at the upcoming 10-day cultural event. As part of the Roots involvement in the festival early next month, the flagship store on Bloor Street will be the temporary home to various media initiatives and entertainment figures. The main focus will be the Roots Lounge, which the popular CTV entertainment news show eTalk will use for taping many celebrity interviews during the festival.
The Roots Lounge will be set up on the front part of the second floor of 100 Bloor Street and will be equipped with a bar, a DJ and a photo booth. Hosted by Ben Mulroney, eTalk airs three times daily on weekdays. Besides eTalk, CTV will also broadcast highlights from the interviews on its other media outlets including MTV and CTV Web.The Lounge will also be used by the UK-based celeb-magazine Hello! which is launching a new weekly Canadian edition at the festival. The photographs shot at the booth will figure prominently in Hello!
To kick off the Lounge and their various festival-related activities, Roots, eTalk and Hello! are staging a lunchtime outdoor concert just behind 100 Bloor Street in the park on Belair St. on Sept. 7.
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