IN THE RIGHT PLACE

Roots lends its support to annual festival as an official supplier

Roots is set to make waves at the 5th Annual Irie Music Festival next week in Toronto. The popular reggae music event, a three-day cultural extravaganza, will take place August 4 - 6 at two of the city’s high-profile public venues, the Nathan Philips Square and Ontario Place.

Roots is the official supplier of the festival T-shirts. Coordinated by David Jackson of the Business-to-Business Department, the T-shirts will be sold in select Roots stores. Roots will also be setting up a booth at the event to sell the Irie T-shirts, the just-released Roots of Reggae CD (see Page 2) and a selection of Jamaica-related Roots products. Staff from Roots Central will man the booth.

Irie (pronounced eye-re) is a Jamaican word meaning goodness, well-being and joy. Encompassing this and created as a unifying symbol of Toronto's diversity, the Irie Festival will feature the Grammy Award-winning UK reggae band Steel Pulse on Irie Day at Ontario Place on August 6. Other Irie Day performers include dancehall innovator Sugar Minott and legendary jazz reggae guitarist Ernest Ranglin.