IN AID OF THE AIDS FIGHT
Roots is the official outfitter and a sponsor of benchmark AIDS conferenceFinal preparations are now almost complete for this weekend's opening of the 16th International AIDS Conference in Toronto where Roots will be highly visible. As reported previously in The Source (Issue 47), Roots is the official outfitter and a sponsor of this major event, considered the most important gathering of AIDS specialists in the world.
At the initiative of Roots Co-Founder Don Green in support of the bi-annual gathering, Roots is subsidizing the costs of the merchandise supplied to organizers. Roots is providing T-shirts for volunteers, souvenir T-shirts, caps and yoga mats for the conference. In addition, Roots is also producing slogan tees for the youth wing of the AIDS gathering. All T-shirts will also come with a special 15% off Roots discount card redeemable at the Roots flagship store on Bloor Street, Roots Central in the Eaton Centre and the Roots store on Queen Street. A portion of proceeds of the sales to delegates will help pay for staging the conference.
The August 13-18 meeting is expected to draw more than 25,000 participants from around the world including scientists, health care providers, educators, policy makers, AIDS service organizations, community leaders and people living with HIV/AIDS.


<< Home