A FLYER TO GO HIGHER

New promotion showcases the ‘Roots 73’ fall collection

Today represents a bold step forward for the Roots outlet stores. Known as ‘Roots 73’, the 21 locations across Canada have been a huge success in recent years, stocked largely with their own Roots product lines separate from the more up-market Roots company stores.

For the first time in the history of ‘Roots 73’, a full-colour flyer featuring the new collection was produced and inserted in major newspapers today in Ontario and eastern Canada taking the outlet operation to a new level.

Shyrose Kassam, Director of Merchandising for the outlet stores, conceived the 4-page brochure to increase awareness of the ‘Roots 73’ stores and merchandise. “The ‘Roots 73’ flyer is a perfect vehicle to let our customers see our great new product as well as the fantastic value and superb styling that we offer in our outlet stores,” says Shyrose. “This is the first in a series of flyers that will keep our customers informed about our new product and special promotional offers.”

The flyer includes a redemption coupon, offering customers $10 off when they spend $50 or more, which provides a way of tracking how many people the flyer brings into the store.

Styled by Field Visual Merchant Emily Rumble and Merchandise Flow Analysts Christine Kudzman and Carmen Nunez, with photographs taken by Senior Art Director Ilich Mejia, the flyer showcases the fall ‘Roots 73’clothing and accessory collection including the newly introduced ‘Roots 73’ yoga line and ‘Roots 73’ leather goods now available.

Since the introduction of ‘Roots 73’ merchandise in 2000, sales have grown consistently every year to the point where the stores now generate more than three times the revenue they did six years ago.