DRESSED APPROPRIATELY

Canadian singer Edwin wears Roots to help launch new album

In its latest initiative in support of Canadian performers, Roots has outfitted and donated apparel to alternative rock singer Edwin for his recent photo shoot. The images will figure prominently in the ad campaign for his soon-to-be-released album Better Days.

The ads, featuring the Roots logo alongside Edwin wearing Roots apparel, will appear in various magazines such as Chart, Faze, Teen, Movie Entertainment, Famous, Scene and Access.

The Toronto-based Edwin launched his solo career in 1997 after being the lead vocalist in the popular band I Mother Earth. His new album will come out in October.