ADDING WARMTH TO THE EQUATION

New posters for outlet store windows put the accent on sweaters

Next weekend, a bright new look in the windows of ‘Roots 73’ outlet stores will greet customers. Hot on the heels of the first-ever ‘Roots 73’ flyer launched last week (see Issue 52 of The Source), the new visuals for all 21 Roots outlet locations will spotlight the fall collection.
The photo shoot took place earlier this month in Toronto’s Sunnybrook Park with Senior Art Director/Photographer Ilich Mejia behind the lens. The theme is Roots warmth and the focus is on sweaters.

“The shoot was inspired by the beautiful natural surroundings of Sunnybrook Park,” says Shyrose Kassam, Director of Merchandising for the outlet stores. “The trees and log cabin there were a perfect setting to complement the cozy sweaters that ‘Roots 73’ is carrying this fall.”

The sweater collection is expected to be well received by customers thanks in no small part to the work of Katerina Maravelis, Buyer, Outlet Men’s and Boy’s and Michele Haugh, Buyer, Outlet Women’s, who did a superb job of putting together a range of versatile stylish knitwear that comes in 100% cotton or cotton blend yarns at great price points in fall’s key colours.