Monday, July 24, 2006

NEW & NOTEWORTHY


ORGANIC BABIES
More and more Roots products for tots made from organic cotton

Since its introduction at Roots, organic cotton has proved to be a good fabric option for various products. Produced with almost no use of chemicals, the environmentally friendly fabric has a great hand-feel. These characteristics have led to the use of organic cotton in many Roots kids and babies apparel items.
Inspired by its eco-friendly attributes, the kids and babies sleepers featured here are made of 100% organic cotton. The premium quality, soft fabric makes the sleepers comfortable for children.

Designed by Elsa De Souza, Senior Designer, Babies, and coordinated by Marissa Battaglia, Merchandise Manager, Babies and Kids, the two-piece sleepers come in two options. One with an embroidered beaver chest logo and the other with an ‘Organic Planet’ chest print inspired from the successful similar logo used for adult women’s apparel at Roots. Other details include printed back-neck labels for added comfort.

The sleepers are scheduled to hit stores across Canada next week. They will be available in sizes XS-5T (babies, 3-6 months – kids, 5 years). Retail price: $29.95

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