IN THE SPOTLIGHT

Influential trend monitor features Roots on its website

Earlier this week, Roots caught the attention of the trends monitoring team at the UK-based Worth Global Style Network. The highly respected WGSN hosts an online subscription service that provides information to major style companies and media focusing on fashion retail trends from the latest catwalks, major trade shows, and street fashion.

The Roots men’s zipped hoodie with a chest appliqué figured prominently on the WGSN site as a Street Shot of the so-called “hot west coast menswear trends”. Street Shot is part of the Fast Track section in the Trends Info category of the website. Items featured are selected by the WGSN team, which scours different metropolitan areas to highlight upcoming trends.

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