IN THE BAG

Making things easier for Outlet shoppers

In the latest initiative to further improve the shopping experience for Roots customers, new highly practical shopping bags for in-store use have just been introduced to all ‘Roots 73’ outlet locations. The bags allow shoppers to conveniently carry selected apparel as they continue to browse throughout the store.

Coordinated by Howard Pollack, Director, Purchasing and Facilities, the bags are made from green nylon mesh fabric. They come with the ‘Roots 73’ outlet logo printed in white on the sides. Created by the Roots design team, the bag’s big user-friendly size, spacious design and long shoulder straps allow customers to comfortably hold many items while they look for more.

Depending on customer feedback, the bags may also be sold in all Roots stores in the future for both convenience and to promote re-usable shopping bags to reduce the use of conventional throwaway shopping bags.