GOOD SOUNDS IN THE PEG

Great music and Roots go together well in Manitoba

Roots has long been a strong supporter of up-and-coming Canadian musicians, the most recent being Winnipeg-born singer/songwriter, Jodi King. Among her various Roots-related projects, she performed at the Roots-sponsored Fashion Targets Breast Cancer event at the company’s flagship store in Toronto in the spring and will also be performing in other Roots stores in Canada.

Jodi recently performed at the store in St. Vital Centre in Winnipeg where she generated a lot of interest among shoppers as her voice carried through the mall. Dressed in a Roots tee, the classical pianist and lyricist set up her piano close to the entrance of the store (see photo above) drawing in crowds of customers.

"Not only did Jodi sing beautifully, but she also promoted Roots all the time," says Store Manager Joseph Meissner of the St. Vital Center store. "She would welcome people in and talk to them about Roots products." Next month, Jodi is slated to perform again at Roots in Winnipeg.

On another Roots-related musical note in Winnipeg, Paul Rogers, Manager of the local Kenaston Outlet, (see photo to the right) is using his spare time to create great sounds as lead guitarist of the rock band Thru The Floor. This four-member high-energy group mixes rock and punk with hints of blues and metal. Paul, who also assists other Roots stores in Winnipeg, also shares in the vocals of Thru The Floor.