FAR AND WIDE FOR CANADA

Roots goes the distance for country’s birthday

Last weekend, when it came to being involved in Canada Day, Roots was all over the globe, literally. In addition to featuring Canada prominently in stores coast to coast for the country’s birthday, Roots was also present in celebrations much further a field.
In Asia, some 10,000 people (including many expatriate Canadians) gathered in central Hong Kong for the 4th annual “Canada D’eh” festivities. Led by the local Canadian Chamber of Commerce, organizers featured the best of Canadian style, culture and food. Not surprisingly, Roots was present. Li & Fung, the Hong Kong-based retail and outsourcing partner of Roots, had a booth at the event where they gave out hundreds of Roots lanyards with whistles, T-shirts, and other related items to Canada D’eh revellers.
Closer to home, south of the border, members of the Canadian military who are part of the 6th Space Warning Squadron now based at the Cape Cod Air Force Station in Massachusetts, organized a special reception in celebration of Canada Day. They distributed Roots T-shirts, tank tops and baseball caps as gifts for guests at the event. Roots donated them for the occasion.

Meanwhile, the Roots flagship store in Vancouver on Robson Street won a prize for its ‘Show your Canada Day Spirit’ window display. The competition was organized by the Robson Street Business Association as part of local July 1st festivities. On Wednesday, Store Manager Mark Farr and his staff celebrated their achievement after they were awarded a certificate, in addition to coffee mugs and gift cards from Starbucks, for their efforts. Mark also paid tribute to Colin MacDonald, Field Visual Merchant, and Jeremy Ruffo, Visual Technician, for making the eye-catching window display so impressive.