Monday, July 10, 2006

DOING THE RIGHT THING

The latest in our series on Roots employees who help the community

Roots employees are an impressive bunch, for all kinds of reasons. Every few weeks, The Source spotlights Roots staff who, in their own way, contribute to making the world a better place to live.


BC store pools resources to support girl in Africa
This month, staff from the Roots store in Kelowna, British Columbia got together to sponsor an underprivileged young girl in southern Africa.
Store Manager Lindsay Kern first presented the idea to her nine staff members after hearing about the charity initiative on a television telethon featuring the World Vision Canada relief organization. Through its Hope Initiative sponsorship program, World Vision targets the scourge of AIDS in southern Africa and works to reduce poverty and injustice.
The Roots team in Kelowna are donating $40 every month to help Maquinista Rodrigues, a 10-year-old girl in Mozambique through the Hope Initiative. Maquinista comes from an area where the majority of people have AIDS. The sponsorship program will support her daily needs for food, clean drinking water and education. It will also help educate and create AIDS awareness in her community. Lindsay and her team plan to also send her gifts and letters.
“I wanted to start something in our store that would bring our team together in a different way,” says Lindsay. “I think doing this together will really strengthen our team and make our Roots experience unique and memorable.” She has put up Maquinista’s picture with her story in the store and will add regular updates for the staff.

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