BEHIND THE SCENES

Prada may be part of new hit movie but its producers buy Roots for actors and crew

Devils may wear Prada but the cast and crew of the new movie carry Roots. This thanks to Wendy Goodman, the Los Angeles-based Roots sales representative.
Released last week and enjoying great success at the box office, The Devil Wears Prada stars Meryl Streep as the tyrannical editor of a major fashion magazine. As first reported in The Source (Issue 39), Wendy successfully linked Roots with the movie when she bagged a deal with 20th Century Fox. It led to Roots supplying 300 suitor bags for use as giveaways for the Prada-centric film’s cast and crew.
Coordinated by Mary Jane Saliba of the Business-to-Business Department, the bags were made in the Roots leather factory in Toronto. The nylon bags feature leather handles and an embroidered logo of the movie.