AIDING THE AIDS FIGHT

Roots an official sponsor of major international conference

Next month, Roots will be the official outfitter and a sponsor of the world's largest conference on AIDS. The 16th International AIDS Conference will take place in Toronto from August 13-18, with some 20,000 delegates from around the world expected to attend the event. To show its support for the bi-annual gathering, Roots has agreed to subsidize the costs of the merchandise being provided to organizers.

At the initiative of Roots Co-Founder Don Green, Roots will be producing apparel for the conference’s volunteer staff and for sale to delegates. A portion of the sales will help pay for staging the conference. Made in Canada, the Roots apparel includes T-shirts and baseball caps. Along with Don, David Jackson, Account Manager in the Business-to-Business Department, Graphic Artist Stephanie Briers, and Women's Merchandise Manager Julie O'Neill were all instrumental in bringing this project to fruition.

In addition, Roots will be making shirts for the youth portion of the conference and will produce a special event T-shirt for a major rock concert at the Rogers Centre in connection with the conference.

"The shirts will be available in multiple colours with messages on them that promote awareness to the younger generation," says David. "They will make a very strong statement for an important cause."

For more information on the conference please visit www.aids2006.org