XM DAY AT ROOTS

Special offers for Roots customers from satellite radio

XM Satellite Radio teams will promote their satellite service in select Roots stores as part of the company’s partnership with Roots on XM Day to be held next week on June 24. Special three-day free trials will also be offered to customers as part of this campaign.

XM Radio is the exclusive official radio broadcaster of the FIFA World Cup. In line with another promotion, the satellite radio is also sponsoring prizes for the ongoing Roots United soccer contest.