Thursday, June 29, 2006

VETERAN ROCKERS PREFER ROOTS

Leather giveaways prove popular for concert tours of venerable rock bands

Such was the popularity of the initial supply of Roots leather merchandise for VIPs on the Eagles “Farewell Tour”, that the band placed another order for use as VIP giveaways during the next leg of concerts in the United Kingdom. The items include leather CD holders, business card holders, luggage tags and key chains. All the merchandise comes with the Eagles Farewell Tour symbol along with the Roots logo.
Meanwhile, in a similar move, Crosby, Stills, Nash and Young has ordered several hundred leather notebook covers (with snap closures), made in the Roots factory, that will be used with notebooks or agendas as VIP giveaways during the band’s upcoming tour.
Both the Eagles and CSNY projects were coordinated by David Jackson of the Business-to-Business Department.

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