ROOTS PROVES IRRESISTABLE TO COMPETITOR

Lululemon features “Roots Camp” in its store windows

Last Friday, when we published an item in The Source about the article about Roots published recently in the Globe and Mail, (read the article), we never would’ve guessed in our wildest imagination what the Globe piece would lead to. Entitled “Goodbye Lululemon, Hello Baggy Pants,” the Globe article paid tribute to the Roots Camp collection.
Last weekend, in an unusual move, Lululemon decided to feature Roots in the windows of its stores in Toronto. The display consisted of a large blow-up of the recent Globe article at the top of which they added in big red letters: "Lululemon supports Roots." In addition, the store window also featured mannequins dressed in Roots Camp attire, with Roots shopping bags placed at their feet.
“We take the move by Lululemon as a strong endorsement from a competitor of what Roots does,” said Roots Co-Founder Michael Budman. “It’s an original initiative on their part. We appreciate their recognition and devoting attention to our latest collection, which has proved exceptionally popular since it was launched last month.”