Monday, June 19, 2006

THE ROOTS OF CAMP TAMAKWA




Bringing style to a wilderness paradise

As a part of its long-standing relationship with Camp Tamakwa, Roots is carrying exclusive Tamakwa-related apparel at select stores. The garments are designed in the classic Roots style and fit and serve as souvenirs of this summer paradise located in Ontario’s fabled Algonquin Park.

Founded in 1936 by Lou Handler and Omer Stringer, Tamakwa is located on South Tea Lake and is one of the best-known camps in Canada. During their youth, Roots Co-Founders Michael Budman and Don Green spent many summers at Tamakwa, both as campers and later working on staff.

The collection consists of outdoor friendly, 100% cotton French Terry fabric hoodies, cotton T-shirts and polos, tanks, shorts and sweatpants. Details include Camp Tamakwa related flock prints. Made in Canada, the line is coordinated by Senior Product Coordinator Ed Cox with design input from Michael and Craig Perlmutter, Director and Co-Owner of Tamakwa.

The clothes, which are highly popular with current and former Tamakwans and assorted Algonquin Park aficionados, are available at The Roots Lodge and the Roots Bloor Street store in Toronto, the Birmingham, Michigan store and online for the many Tamakwa campers from the Detroit area. In addition, the line is also sold at Tamakwa during the summer, especially to relatives and friends on Visiting Day in late July.

Purchase Roots Tamakwa
Canada - click here
USA - click here