OUR WOMAN IN MAUI

Roots takes part in film festival in Hawaii

This week, for the third year in a row, Roots figured prominently at the Maui Film Festival in Hawaii. As a co-sponsor of the five-day event, Roots supplied T-shirts and hats for the staff, guests and volunteers. Roots products were also featured in the promotional trailers for the Festival shown in 350 movie screens across the United States.
More than 40 full-length films from 12 countries were presented at this year's festival that honoured artists who have made contributions both on and off screen. Wendy Goodman, the Los Angeles-based Roots salesperson, was at the Festival where she met senior executives from several film studios (including Sony and Universal) to discuss future merchandising projects involving Roots. It doesn’t hurt that Wendy recently became a member of the Festival’s Board of Directors.
Among those attending the festival were Paul Stanley from the rock band Kiss, Brian Wilson of the Beach Boys, and actors Richard Chamberlain, Sean William Scott, Patricia Clarkson, and Joan Allen.