Monday, June 19, 2006

NEW & NOTEWORTHY




A guide to just-launched Roots products

FOR THE HIGH ALTITUDES
Ski collection set to hit stores


The Alpine Roots collection is soon set to hit stores targeting the summer season in the ski cities of Whistler, Sun Valley, Park City, Aspen, Mont Tremblant and Banff in North America. The line, which comes in two separate deliveries, is inspired from past Olympic ski uniforms and the Adidas ski collection from the Seventies. The first delivery with lighter fabrics will hit stores next week while the second delivery, consisting of new styles and heavier fabrics will come in fall.

Created by David Young, Senior Designer, Special Projects, with Associate Joanne (Jojo) Joseph, the Alpine Roots collection consists of double knit Pique track jackets, fleece hoodies, tanks, freestyle track pants and shorts. A special Coolmax Jersey with sweat reducing wicking properties is used for T-shirts. A custom-made hounds tooth jacquard fabric is also used for details in select pieces throughout the line designed for men, women, youth, kids and babies. Made in Canada, the first delivery is available in all the ski city stores; select top tier Roots stores in other cities of Canada and the store in Los Angeles.

The products feature screen-printed names of famous ski cities and also carry a Roots Alpine patch specially designed by David for the collection.

The ski program comes in an advanced colour scheme made up of purple, black and brown with accessories like baseball caps featuring city names with the Roots logo, in line with the rest of the collection. Sizes: XS-XL for women; XS-2XL for men. Retail price range: $40 for T-shirts to $150 for jackets