NEW AND NOTEWORTHY

A guide to just-launched Roots products

POSTCARD TEES
Unique print technique used for Canada Day

A new screen-printing procedure is utilized in the Canada Day T-shirt collection available in stores now. The ‘postcard tee’ for men and women, is printed with a unique four-colour photographic heat transfer screen-print.

This procedure creates a one-of-a-kind look. As a result, the garments themselves are consistently true to colour; however the individual heat transfers have an original individual look. The retro look is inspired by the traditional heat transfer prints made popular by professional sports teams from the 70s and rock bands from the 80s.

The T-shirts, available for men and women, come in the Canada Day colour scheme of red, blue and white. Celebrating the national heritage through images true to Canada, the prints feature the peace tower in Ottawa, a couple of grizzlies having a tasty salmon snack, a moose grazing late in the afternoon, a squirrel busting nuts, and a glorious view of Algonquin Park from the docks of the Roots Lodge at Bonita. Price: $28