NEW AND NOTEWORTHY

A guide to just-launched Roots products

PEACE-LOVE-PRIDE
Gearing up to celebrate Pride festivals

The first-ever Roots Pride collection for men is soon set to hit select stores across Canada in recognition of the gay community and their annual celebrations in North America.
The line features T-shirts and tanks created by Senior Menswear Designer Rita Shulman. Available in white, the T-shirt and the tank sport the Roots Pride logo.

This logo, designed by Graphic Artist Stephanie Brier, is fashioned in a 1960s graphic-icon style with the ‘Peace, Love and Pride’ theme. Made of a bright and fun palette of summer colours, it reflects the happy attitude of Gay Pride Week. Both the T-shirt and the tank come in sizes XS-XXL.

Accessories include white baseball caps (coordinated by Lynne Morris, Senior Designer, Accessories) and leather bracelets, both embroidered with the Roots Peace-Love-Pride logo. Made in Canada, the collection will be available in select Toronto stores next week, where the Pride Parade is to be held on June 26. In mid-July, the collection will arrive in stores in Montreal and Vancouver where the annual Parade is taking place in both cities on August 6.

Retail prices: T-shirt - $34; Tank - $32; Hat - $28; Leather bracelet - $9