IN PRAISE OF THE TRUE NORTH, STRONG AND FREE

Roots and Canada in perfect unison on eve of nation’s birthday

This year, as part of the annual Roots tribute to Canada in connection with July1, hockey legend Wayne Gretzky came on board to show his true colours. In recent days, pictures of The Great One dressed in the 2006 Roots Canada Day collection have been appearing in posters and newspaper ads across the country.
His participation has contributed to considerable media interest in the collection. This week, various Roots Canada Day items were featured in newspapers with more coverage slated for tomorrow and Saturday in Canada Day-related articles in the Toronto Star, The Globe and Mail, and the National Post.
Roots and Canada are of course intrinsically linked. Canada is an inseparable part of Roots and its success. Canada is the home and inspiration for Roots. It’s where Roots started in 1973 and where it has become forever associated with the country itself as one of the quintessential Canadian brands. It’s where all Roots products are designed and many of them are made. It’s where Roots is most active in its many charitable initiatives and other community-support related efforts. Over the years, for all the tremendous acclaim Roots has garnered on the international stage, Canada is still where Roots is most Roots.
Speaking just ahead of Canada Day, Roots Co-Founders Michael Budman and Don Green said they are extremely proud of the Canadian heritage and identity of Roots. “Although we feature Canada all year round at Roots, we always enjoy adding an extra Canadian focus in celebration of Canada Day,” says Michael. “Doing a special Canada Day Collection is one of the ways we try to show our appreciation for this remarkable country that has always been so supportive of Roots. Our love for Canada and the way we try to showcase it in what we do obviously strikes a chord in many Canadians. We never forget that Canada is at the heart of Roots.”
Indeed, the company is not called Roots Canada for nothing.