THE GREAT GIVEAWAY

T-shirts supplied to XM satellite radio

Last week, Roots provided more than 150 World Cup T-shirts to XM Satellite Radio to be used as giveaways by the XM staff. Made in black cotton, the T-shirts were created by David Young, Senior Designer, Special Projects and coordinated by David Jackson, Product Coordinator in the Business-to-Business Department. They carry the XM logo on the chest and the Roots beaver on the back.
XM is the official satellite radio broadcaster of the FIFA World Cup Football in Toronto. It has also partnered with Roots to sponsor gifts for the ongoing Roots United contest, a part of the Roots United football collection.