GOING THE EXTRA DISTANCE

Andrew Ligama honoured for what he brings to the Yorkdale store every day

One of the major strengths of Roots, in addition to quality products, has always been the caliber of people working in the stores. Ultimately, they are the ones who have the greatest impact on customers and, by extension, on the bottom line. Their dedication, friendliness and the way they engage shoppers are indispensable to the success of Roots. Late this week, in tribute to the Roots retail team in general, and one member in particular, Andrew Ligama was selected as the MVP of the Month. He was chosen for his work at a Roots store in Toronto where he exemplifies the best attributes in our retail staff.
Andrew, 22, may be the youngest Roots staff member ever selected as an MVP but a rookie he’s not. Despite his tender age, he’s already amassed considerable experience on the frontlines of Roots since joining the company as a part-time cashier in 2000.
In his current position as Assistant Manager of the Roots store at Toronto’s Yorkdale Shopping Centre, Andrew has a lot on his shoulders. He’s responsible for many key aspects of the store, which is one of the top locations in the Roots constellation. Working closely with Store Manager Nancy Nasralla, Andrew’s duties include opening and closing the store; completing weekly payroll; running the sales floor; following up with employees with their weekly productivity; helping with hiring and training new staff; and maintaining the visual aspects of the store.
Andrew’s progress at Roots is no surprise given his exemplary attitude to his job and his winning ways with customers and fellow staff members. “One of the things I like so much about my work is that it allows me to meet and work with amazing people,” says Andrew, who was born in Toronto to parents who immigrated from Italy. “The team we have at Yorkdale is amazing and I’m blessed that I work well with all of them. I have learned so much at Roots, including always trying to exceed at any task assigned to me and to go beyond what is expected. I’ve seen that hard work always pays off.”
Andrew is clearly committed to Roots, loves the product and derives great satisfaction from seeing his store succeed. Personable, engaging and unflappable, he thrives on contact with people in the store. “I strive to always offer great customer service,” says Andrew. “Over the past six years, I’ve been able to build relationships with many customers who come and visit me regularly.”
His work has caught the eye of many at Roots. “Andrew has always impressed me with his energy, devotion and his way with people,” says Roots Co-Founder Michael Budman. “To me, Andrew is a shining example of what makes those who work in our stores so special. It’s people like Andrew who make Roots such an inviting place to shop. In the end, it really comes down to our retail team.”