GETTING AN ADVANCE LOOK AT THE FALL
Roots hosts fashion aficionados as part of “trunk show”
Twice a year, Roots hosts an informal event for fashion editors and reporters to give them a preview of the next season’s collection. It’s often referred to as a “trunk show”. On Wednesday, style mavens from the Canadian media congregated upstairs at the Roots flagship store on Bloor Street in Toronto to get a close-up look at what Roots has planned for the fall.
On hand to receive the journalists and explain to them new innovations at Roots was a first class team, led by designers Diane Bald and Denyse Green, accompanied by Nella Walker, Director, Design, and Karl Kowalewski, Director of Leather Products. Along with light fare catered by the nearby MBCo restaurant, the Roots delegation presented select items from the fall collection, with a special focus on bags and men’s and women’s leather jackets. They gave background details on new fabrics, new leathers and new styles featured in the upcoming collection.
The turnout was excellent as were the reactions that the collection generated among the fashion cognoscenti. Those in attendance included journalists from Fashion magazine, The Toronto Star, The National Post, The Globe and Mail, Chatelaine, Elle Canada, Canadian Living, Fashion 18, Weekly Scoop, Glow magazine, FQ, Wish magazine, Sir magazine, The Look magazine, and Highrise magazine. Many of the editors requested products that they could use in photo shoots for fall issues of their publications. The items were delivered this week to the various magazines and newspapers. Similar “trunk shows” are now planned for Montreal and Vancouver.
Twice a year, Roots hosts an informal event for fashion editors and reporters to give them a preview of the next season’s collection. It’s often referred to as a “trunk show”. On Wednesday, style mavens from the Canadian media congregated upstairs at the Roots flagship store on Bloor Street in Toronto to get a close-up look at what Roots has planned for the fall.
On hand to receive the journalists and explain to them new innovations at Roots was a first class team, led by designers Diane Bald and Denyse Green, accompanied by Nella Walker, Director, Design, and Karl Kowalewski, Director of Leather Products. Along with light fare catered by the nearby MBCo restaurant, the Roots delegation presented select items from the fall collection, with a special focus on bags and men’s and women’s leather jackets. They gave background details on new fabrics, new leathers and new styles featured in the upcoming collection.
The turnout was excellent as were the reactions that the collection generated among the fashion cognoscenti. Those in attendance included journalists from Fashion magazine, The Toronto Star, The National Post, The Globe and Mail, Chatelaine, Elle Canada, Canadian Living, Fashion 18, Weekly Scoop, Glow magazine, FQ, Wish magazine, Sir magazine, The Look magazine, and Highrise magazine. Many of the editors requested products that they could use in photo shoots for fall issues of their publications. The items were delivered this week to the various magazines and newspapers. Similar “trunk shows” are now planned for Montreal and Vancouver.
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