Monday, June 26, 2006

FOR KIDS IN NEED


Roots gets behind event for the benefit of Right to Play

Roots will sponsor the inaugural Right to Play Semi-Final Ball in support of the international humanitarian organization Right to Play. Based in Toronto and started by long time friend of Roots Johann Koss, Right to Play is dedicated to helping underprivileged children around the world through sports-related initiatives. Roots is an ongoing supporter of the charity.
As part of this event, two soccer balls autographed by Brazilian superstar Ronaldo and the complete Juventus team of Italy will be displayed next week in the Roots flagship store on Toronto’s Bloor Street. Funds raised from the sale of these balls, which will be auctioned on the eBay website, will go to Right To Play.
Winners of the auction will be announced at the Semi-Final Ball to be held at the Brassaii restaurant in downtown Toronto. The Roots website will feature a link to the eBay auction web page. Additionally, XM radios and Roots United football apparel can be won as part of a contest in support of this initiative.