ECO-BAG A BIG HIT

A win-win situation for the environment and customers’ pocketbooks

The recently introduced Roots Eco-Bag has turned into a huge hit. Made from canvas and cotton, it was created as an environmental measure to encourage customers to reuse the bag for future shopping, thereby reducing the number of paper bags used and thrown out.
As a further inducement, customers who buy the Roots Eco-Bag receive 10% off regularly priced merchandise on future purchases. It’s obviously working. Due to the popularity of the bags, the Accessories Department has already had to order a replenishment to keep up with the demand.